
PPC Tips
When it comes to using pay per click advertising, there are two different paths an advertiser can take. The first follows the norm and...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
When it comes to using pay per click advertising, there are two different paths an advertiser can take. The first follows the norm and...
By Bryan Gaynor Rebuilding a Paid Search account is probably the easiest thing to do when starting with a new agency or taking over...
I have recently done a few articles on how to improve a PPC campaign’s performance such as 2 Mobile PPC Tips and 3 Of...
Our PPC.org contributor Will Green recently interviewed by Media Shower as part of their Expert Interview program. He discusses how he got starting in...
By now, you should realise that your best bet, when it comes to advertising online, is to use PPC and Google AdWords. However, advertisers...