
Mobile PPC
You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that...
Do you know why some of the ugliest websites on earth manage to convert a decent number of visitors despite all the odds? They...
With the recent introduction that saw Google change how they ranked websites for mobile search results, there is a strong push to getting websites...
The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Alfa Romeo, the Italian car manufacturer. What we found...
When it comes to using PPC, there are two main paths you can take. You can either use search advert or image adverts. Search...