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I have recently done a few articles on how to improve a PPC campaign’s performance such as 2 Mobile PPC Tips and 3 Of...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

I have recently done a few articles on how to improve a PPC campaign’s performance such as 2 Mobile PPC Tips and 3 Of...
Our PPC.org contributor Will Green recently interviewed by Media Shower as part of their Expert Interview program. He discusses how he got starting in...


By now, you should realise that your best bet, when it comes to advertising online, is to use PPC and Google AdWords. However, advertisers...
The chances are that if you are reading this article, you are most likely already using pay per click advertising to your benefit. However,...


The last article which was analysed in the ‘Analyse A Real PPC Campaign’ series was Disney, who generally had a good PPC campaign with...