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If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this...


The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Singapore GP, who created a very premium feel to the...


It is widely known that PPC is one of, if not the, most effective way to advertise online with the likes of and banner...
Written by: Jacob Emmy Local is one of the fastest growing areas of SEO today. With more people using mobile search to find businesses near...


This is a question that will have been asked by just about every online advertiser out there. On one side of the argument, search...