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Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There...


It is genuinely ridiculous how well Adsense has become as a source of monetization for just about any type of website. It is flexible,...


One of the many reasons advertisers choose to use pay per click advertising over its rivals such as BuySellAds and banner advertising is because...


The last article in the ‘Analyse A Real Campaign’ series looked at Sanex who had a very clean, spacious and minimalistic design as a...


It’s a wide known fact that the number of computer desktops are decreasing and even the number of laptops. The truth is that mobiles...