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It is has widely reported that Snapchat has started rolling out advertising to its app. The most shocking part of this story is the...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

It is has widely reported that Snapchat has started rolling out advertising to its app. The most shocking part of this story is the...


The internet is forever changing it seems. New websites pop up and there is constantly always new changes happening around the big websites. Google...


The pay per click search advert can be seem to the heart of PPC advertising. Without them, PPC would seriously struggle to exist. As...


The last PPC campaign to be analysed in the ‘Analyse A Real PPC Campaign’ was Debenhams who had, generally, a well thought out and optimised...


2014 has been and gone which means a new and exiting year for PPC advertisers. With a new year, we should expect to see...