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The final month of 2014 brought around some useful articles based around PPC that many advertisers will benefit from. Looking back at last month,...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The final month of 2014 brought around some useful articles based around PPC that many advertisers will benefit from. Looking back at last month,...


With it being the start of a new year, the only thing left to finish up with is the ‘Some Useful PPC Articles from...
It seemed time consuming enough when you first set up your pay per click (PPC) account, but the chances of your finding the perfect...


In theory, this is the million dollar question every web owner wants to know. What is the best way to monetize a website? Well,...


First things first, happy new year! I wish everyone the best success this year with whatever road you take and enjoy the year thoroughly!...