
PPC Tips
When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order...
Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are...
If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs...
Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had...
PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and...