
PPC Tips
Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it...
Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms...
I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I...
The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a...
The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways...