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Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a...


A few weeks ago, I was contacted about a new platform called Ezoic. Usually when I get people contact me about new products and...
Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal...


If you type in landing page optimisation into Google, you will find over five hundred thousand results that could tell you ways to improve...


Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it...