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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

Sometimes, when it comes to finding information out on the internet about a specific topic, you just want the information to be bullet printed...


The last article in the ‘Analyse A Real PPC Campaign looked at a range of search adverts that had bid for the search term...


When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order...


Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are...


If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs...