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Pay per click advertising is the one of, if not the, most used form of online advertising out there. There are many reasons for...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Pay per click advertising is the one of, if not the, most used form of online advertising out there. There are many reasons for...


For anyone who owns and runs a website, it is a necessity to keep up to date with what are your website’s main sources...
Organizations that rely on social media interactions to drive visits to their landing pages and increase conversions can run out of steam without a...
Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Brian...


There are many crucial elements that make up a PPC campaign. One of them is the landing page, since this is the last ‘domino’...