
PPC Tips
In the last few articles of the series ‘Analyse A Real PPC Campaign’, I have been looking at campaigns that have had to fight...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
In the last few articles of the series ‘Analyse A Real PPC Campaign’, I have been looking at campaigns that have had to fight...
For the majority of advertisers, you will find that their PPC campaigns are generally successful in gaining targeted traffic to a landing page which...
It is the million dollar question – how can I increase traffic to my website? The simply fact is that there are many ways...
If you’ve ever been sucked in by a pay-per-click ad, don’t feel bad. That’s the goal of these advertisers, and if they do it...
As I mentioned in my last article about the preparation advertisers need to do before they create their PPC campaign (with the use of...