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Pay per click advertising is great in the sense that it is completely flexible to the advertiser’s needs. It’s versatility is one of the...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

Pay per click advertising is great in the sense that it is completely flexible to the advertiser’s needs. It’s versatility is one of the...


Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to...
Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of...


When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form...
Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not...