PPC Tips
If you look at a PPC campaign from afar, hopefully, you will realise that a campaign is a very complex system which has many...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
If you look at a PPC campaign from afar, hopefully, you will realise that a campaign is a very complex system which has many...
Anyone involved in marketing today will tell business owners that getting their products and services advertised online is a crucial step to success. When...
As every online marketers knows only too well pay-per-click (PPC) is just about the best way to attract new customers and create buzz for...
The last article in the ‘Analyse A Real PPC Campaign’ looked at AutoTrader who had a keyword packed advert that took web users to a...
When it comes to improving a pay per click advertising campaign, you will find that most of the work that goes into improving the...