
PPC Tips
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I...
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its...
Web owners who use pay per click programs such as Google Adsense to generate revenue may be under-achieving if they have not optimised the...