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When it comes to using Twitter, most advertisers should have at least two separate Twitter accounts. The first should be their own Twitter account...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

When it comes to using Twitter, most advertisers should have at least two separate Twitter accounts. The first should be their own Twitter account...
This post is sponsored by Visa Business and all content is the opinion of the writer. The end of the year is a great...
Q4 shopping is over, so unless you are in the aftermarket business like liquidation, post gifts, B2B Marketing Tools or Lingerie and Valentine’s, next...


It always seems that we always run out of time and this is the case when it comes to optimising a PPC campaign. For...


The main purpose of a website is to gain as much traffic as possible to the blogger. This, in turn, means the blogger will...