PPC Tips
It’s that time of year when advertisers are starting to prepare their PPC campaigns for the on-slaughter of traffic due to Christmas approaching ever...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
It’s that time of year when advertisers are starting to prepare their PPC campaigns for the on-slaughter of traffic due to Christmas approaching ever...
Continuing the ‘Analyse A Real PPC Campaign’ series, today I will be looking at the laptop market and how competitors create campaigns for the...
Completion in advertising is healthy, but when your competition is straight up ranking on the first page of the search results for your name,...
It is a common misconception that the URL to a PPC text advert does not hold any sort of importance to the success of...
Already, I have looked at how to understand the basis to optimising PPC text advert’s titles which produced three helpful points any advertiser can...