SEO
If you’ve done anything in the world of online reputation management (ORM) then you will notice that a lot of ORM is similar to...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
If you’ve done anything in the world of online reputation management (ORM) then you will notice that a lot of ORM is similar to...
Choosing between SEO (Search Engine Optimization) and a PPC (Pay per Click) as a part of your business strategy is hard. Here is a...
In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are...
Carrying on the ‘Analyse A Real PPC Campaign’ series, the last article in the series looked at Amazon who can be seen to ‘have...
It’s the last article in the series on optimising landing page. In this article, I will be looking at how advertisers of pay per...