PPC News
Although this is not a publicised update that has been creating lots of conversation on the internet, I still feel that it is a...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
Although this is not a publicised update that has been creating lots of conversation on the internet, I still feel that it is a...
Colors don’t just make for great looking logos and landing pages, they also trigger emotions. There is actually a complete science and study behind...
“Big data” in online business involves the use of software to capture, create, manage, and process large amounts of information in a relatively small...
So many of us are accustomed to using Google for everything that we actually forget there are other search engines out there. For instance,...
My ‘Analyse A Real PPC Campaign’ series last looked at the bank NatWest who used a colourful landing page to keep the web user...