
PPC Tips
How can pay per click advertising advertisers gain success? To this question, there are many answers. You could look at how the advertiser optimises...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

How can pay per click advertising advertisers gain success? To this question, there are many answers. You could look at how the advertiser optimises...


It has been one of the most successful months (October 2013) in delivery helpful PPC articles to advertisers all over the world. The main...


Last article in the ‘Analyse A Real PPC Campaign’ series looked at the leaders of most online markets: Amazon. What we found with them...
With the right ad campaigns, you can expect to bring in a lot of extra traffic to your business’ website. You certainly don’t want...
If you’ve done anything in the world of online reputation management (ORM) then you will notice that a lot of ORM is similar to...