PPC Tips
In pay per click advertising, an important element to an advertiser’s campaign is the keywords s/he selects. The whole point of keywords is to...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
In pay per click advertising, an important element to an advertiser’s campaign is the keywords s/he selects. The whole point of keywords is to...
Generating traffic can be extremely difficult, especially if you’re just getting started with a new website. While you can slowly build a loyal following...
An important aspect to pay per click advertising campaigns comes with analysing the landing page’s success. If you create a campaign without analysing your...
For new advertisers entering online advertising, choosing the right program to gain the best results can be quite a challenging task. For example, there...
The last article in the series ‘Analyse A Real PPC Campaign’ was on Panasonic which saw me analyse a PPC campaign which made a bid...