Landing Page Optimization
An important aspect to pay per click advertising campaigns comes with analysing the landing page’s success. If you create a campaign without analysing your...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
An important aspect to pay per click advertising campaigns comes with analysing the landing page’s success. If you create a campaign without analysing your...
For new advertisers entering online advertising, choosing the right program to gain the best results can be quite a challenging task. For example, there...
The last article in the series ‘Analyse A Real PPC Campaign’ was on Panasonic which saw me analyse a PPC campaign which made a bid...
When it comes to making money online through pay per click advertising, the first place you should be looking at is Google Adsense. However,...
With technology constantly improving, the devices people use to gain access to the internet is always changing. Ten years ago, the only way to...