PPC Tips
In pay per click advertising, an important element to an advertiser’s campaign is the keywords s/he selects. The whole point of keywords is to...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
In pay per click advertising, an important element to an advertiser’s campaign is the keywords s/he selects. The whole point of keywords is to...
Generating traffic can be extremely difficult, especially if you’re just getting started with a new website. While you can slowly build a loyal following...


An important aspect to pay per click advertising campaigns comes with analysing the landing page’s success. If you create a campaign without analysing your...
For new advertisers entering online advertising, choosing the right program to gain the best results can be quite a challenging task. For example, there...


The last article in the series ‘Analyse A Real PPC Campaign’ was on Panasonic which saw me analyse a PPC campaign which made a bid...