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Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories. Sponsored stories, of course, are awesome...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories. Sponsored stories, of course, are awesome...


Looking on from the last article in this series of analyse a real PPCÂ campaign, I last looked at Pets At Home who supply pet...


As a marketer, we sure love our forums. I can show you leader after leader who began their profitable business from daily and consistent...
The majority of us already know what ppc marketing is, but how many of us completely understand the “brown box” business? In short, it’s...


Websites are great at bringing in revenue to bloggers. However, for some people, this is not enough due to the high maintenance costs of their websites...