PPC Tips
When creating new ad campaigns, many of us have a formula that we continually follow. Having a formula is a great way to map...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
When creating new ad campaigns, many of us have a formula that we continually follow. Having a formula is a great way to map...


I admit that I know my way around Adsense pretty well now after using them for about 2 and a half years on my...
Following the part one to this two-part article, I will be looking at the remaining four types of landing pages that can be found...
Let’s face it… you don’t need to be a rocket scientist to make a pay per click ad campaign work for you, but it...
![[How to] Choose The Right Landing Page For Your PPC Campaign [Part 1]](https://www.ppc.org/wp-content/uploads/2013/04/How-to-Choose-The-Right-Landing-Page-For-Your-PPC-Campaign-Part-1-284x337.png)
![[How to] Choose The Right Landing Page For Your PPC Campaign [Part 1]](https://www.ppc.org/wp-content/uploads/2013/04/How-to-Choose-The-Right-Landing-Page-For-Your-PPC-Campaign-Part-1-100x100.png)
If you have read many of my articles, you will see that I rank the landing page as one of, if not, the most...