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PPC is a crazy industry, and also a great one to be in! There is always a lot of fun stuff going on day...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
PPC is a crazy industry, and also a great one to be in! There is always a lot of fun stuff going on day...
It is paradoxical to note that though an average American spend more time watching videos over Youtube than lounging on sofa and watching some...


Gaining clicks on a PPC advert is crucial to the success of a PPC campaign. Most advertisers will see the success rate of an advert by...
As wordpress continues to grow in use and functionality, more online marketers are relying on the content management solution to create their landing pages...


The next episode in this ‘Analyse A Real PPC Campaigns‘ comes from analysing the giant themselves, Google, with their new take on a laptop....