PPC Tips
companies know by now that quality score is a very important factor that affects the performance of your search advertising. It’s the rank in...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
companies know by now that quality score is a very important factor that affects the performance of your search advertising. It’s the rank in...


This two part article’s objective is to make clear that the definition of a conversion will vary depending on what type of pay per...


Are you currently focusing your SEO and PPC efforts on high traffic generic keywords or long tail keywords? The difference between the two is...
Everyone knows there is a lot of work that goes into creating a profitable pay per click ad campaign. Let’s break down just a...
Almost any opinion asked for or question for just about anything on the planet will typically get something along the lines of, “it really...