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PPC Tips
I strongly believe that if an advertiser is to pick out the most important statistic in their campaign, it is the conversion rate. To...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
![[How to] Increase Your PPC Campaign](https://www.ppc.org/wp-content/uploads/2013/01/How-to-Increase-Your-PPC-Campaigns-Conversions-Part-1-446x337.jpg)
I strongly believe that if an advertiser is to pick out the most important statistic in their campaign, it is the conversion rate. To...


How many times have you already looked at your smart phone today? Probably more times than you can remember. If your business and online...
Affiliate marketing is a business model that has been around for a relatively long time, giving advertisers a new model to structure their marketing...
When it comes to finding success with your ad campaigns, it’s all about the research tools and tracking software you use. We review a...


If I am to ask a pay per click advertiser what the most important statistic is in PPC, I am sure the answer will...