PPC Tips
So I’m working in a clients account yesterday and I come across one Campaign that I’ve been working on for around three months now....
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
So I’m working in a clients account yesterday and I come across one Campaign that I’ve been working on for around three months now....


Although pay per click advertising has turned out to become quite a reliable source of traffic to a landing page making advertisers confident in...


Back in 2011, Google started testing an ad extension, which would allow searchers to submit their email address to advertisers directly from the SERP....


Today I got an email from a client that wanted to address to all the readers. It has to do with PPC and reporting. ...
No matter what type of web site or service you run online, having a large social following is becoming more and more important each...