Facebook Ads
I’ve been getting into Facebook Ads a bit over the past couple months. Â A couple months ago Facebook launched Facebook Sponsored Stories which allows...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
I’ve been getting into Facebook Ads a bit over the past couple months. Â A couple months ago Facebook launched Facebook Sponsored Stories which allows...
Frustrated about not being able to network with like-minded people in Twitter and linkedin? Well, you are not alone. Since the invention, we all...
In addition to writing about pay per click marketing and different ways for you to improve your existing ad campaigns, we also occasionally review...


Let’s face it that Google are extremely dominative in PPC with both their programs being Adsense and Adwords. There has never been a real competitor to...


An important aspect to always remember in pay per click advertising is the fact your campaign is going head to head against a competitor’s....