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As a publisher, there are a few objectives you will be setting highly for your website. Just like any other website, you will want...
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Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
As a publisher, there are a few objectives you will be setting highly for your website. Just like any other website, you will want...
When it comes to hiring freelancers to help you write content and run a website, one area that is often overlooked is in how...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at...
It’s probably one of the biggest migrations a website owner can make, possibly apart from moving from Blogger to WordPress: changing from a shared...
There are many many factors that will affect the SEO of a website and the articles on it. The content itself, the user experience and much...