PPC Tips
Quality score, what’s the fuss with it? PPC marketers are always keeping this in the forefront of their mind. As a new PPC marketer...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Quality score, what’s the fuss with it? PPC marketers are always keeping this in the forefront of their mind. As a new PPC marketer...


Although I recently created an article on why you need to increase your campaign’s CPC, there is an argument too like with everything that in certain...
One of the best ways to start losing money with your ad campaigns is to not focus on converting your audience and making sure...
In the years that I’ve been doing SEO, I’ve never been excited about PPC. It seems like many SEO people feel this way and...
Social media marketing is one of the internet marketing strategies that is gaining importance recently. Social media sites such as Twitter, Facebook, LinkedIn and...