PPC Tips
For me, as a SEM (PPC) Consultant, it is easy to focus conversations and reports around all kinds of PPC metrics (Impressions, Clicks, CTR,...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
For me, as a SEM (PPC) Consultant, it is easy to focus conversations and reports around all kinds of PPC metrics (Impressions, Clicks, CTR,...
Remember the late 90s through the mid 2000’s? It seemed like nothing could stop Yahoo, as they quickly became the go to source for...
Lets talk a little bit about some of the biggest misconceptions out there about Google Adwords! This is important info, and knowing how it...
Unless you’ve been living under a rock for the past week or two, I’m sure you’ve heard about the recent changes from Google and...
Google Ninja Matt Cutts took the stage last week at SXSW along with Bing Master Algo Jedi Duane Forester. In this session Google’s Matt...