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Earlier today, Google announced that it is changing the name of its Android Market to Google Play, a move to get them more money! ...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...
Earlier today, Google announced that it is changing the name of its Android Market to Google Play, a move to get them more money! ...
Twitter and Facebook appear to be the two major online social media websites that are talked about on a regular basis. Companies are instructed...
In our last post we covered an infographic that went into the full details of all Google Algorithm changes over the course of 2011....
With all of the recent changes being made by Google recently, it’s always a good idea to look at the past year and see...


I would say over 90% of advertisers that use PPC use it to benefit their own business. They use it to bring traffic to...