
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert...
Hi, what are you looking for?
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert...
One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain...
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development,...
Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to...
It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms...