PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well...
If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies,...
An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist...
As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to...
A backlink is the online terminology given to a link that is on another website, linking to your own website. For example, if website...