
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a...


Although GoDaddy is most recognizable as a brand that sells domains, they also offer many of website services, such as email marketing, website theme...
PPC advertising is one of the most popular methods in online marketing and one of its strengths is the immediate achievement of objectives which...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Love Holidays, who had both a very well...


As we move further into 2019, Google is exploring different avenues to help users with their queries by providing relevant answers on the go....