Social Media
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good...
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable...
eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert...