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It’s not crazy to say that the majority of people, when browsing content, will not read all the content word-for-word. For one, I don’t...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

It’s not crazy to say that the majority of people, when browsing content, will not read all the content word-for-word. For one, I don’t...


The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging...


A successful PPC campaign is often overwhelming, expensive, tedious and time taking. These are the reasons why most people quit this strategy if they...
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Parts 4 Less, who had ranked number...