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Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that...
The process of Search Engine Optimization is used to help customers find your website. The process is not static, and it is constantly changing...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone:...


Twitter is an extremely effective way to send out messages to people in a quick and concise manner. Annoyingly, this is also the problem...
Being an SEO expert or a marketer, your main objective towards your content is to get it across a diverse range of audience. And...