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We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews...


Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to...
“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their...
Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article,...