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Black Friday 2018 is fast approaching potential, and like any other business, you should be looking at maximizing the sales you can make at...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
Black Friday 2018 is fast approaching potential, and like any other business, you should be looking at maximizing the sales you can make at...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign,...


Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If...
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert,...