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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...
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Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

Scaling paid media often appears straightforward at first glance. In reality, the pattern tends to repeat itself: budgets are increased, performance holds briefly, and...

Introduction: Why Local Google Ads Demand a Different Playbook For local businesses, Google Ads isn’t just another marketing channel—it’s often the closest thing to...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a...


Just like with most things in life, good and bad moments come in waves – it is never consistent with regards to results. This...
You should be using video for SEO today because the average person watches about 1.5 hours of video daily. As online videos are quickly...


“Whаt iѕ Cоntеnt Mаrkеting?” I define Cоntеnt Mаrkеting аѕ thе сrеаtiоn аnd diѕtributiоn оf relevant соntеnt tо аttrасt аnd еngаgе a tаrgеtеd аudiеnсе. An...