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It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There...
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It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There...


Looking at real life campaigns is always a good idea for PPC advertisers to do. The part 1 to this article had a look...


If you keep up to date with the articles on PPC.org, you will know that I have a series entitled ‘Analyse A Real PPC...


It goes without saying that every PPC campaign out there should be running some sort of analytical program on their landing page to provide...


The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy...


The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can...


In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...


In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per...
![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2.png)
![The Range of Ad Extensions in PPC [Part 2]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-2-100x100.png)
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
![The Range of Ad Extensions in PPC [Part 1]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1.png)
![The Range of Ad Extensions in PPC [Part 1]](https://www.ppc.org/wp-content/uploads/2014/07/The-Range-of-Ad-Extensions-in-PPC-Part-1-100x100.png)
The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or...