
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin TV, who had created an effective advert...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin TV, who had created an effective advert...


If you are looking to gain traffic online, then there are many different types of platforms you can go for. You could try to...


Since display advertising first became mainstream in pay per click advertising, we have seen a wide range of advertising units introduced, to benefit different...


The number of social media users is rising at an astonishing rate and is expected to reach 2.62 billion by the end of 2018....


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Swatch, who had created a PPC campaign for...