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Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research...
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With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
As Google continues to refine its search advertising strategy, one of the company’s latest experiments is raising significant concerns among SEO professionals and digital...
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research...
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Joanna Lumley Live, who had a very basic...
2017 has almost come to a close and what a year it has been. With this, it is that time of year to start...
It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what...