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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Joanna Lumley Live, who had a very basic...
2017 has almost come to a close and what a year it has been. With this, it is that time of year to start...
It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what...
As the new year is on the horizon, many digital marketers will be evaluating the year that has gone by. They will be gauging...