PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts...
The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment...
It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be...
When it comes to promoting your products and services online, WordPress is generally the most preferred option for any developer. Easy to use and...
As an SME, it is often hard trying to compete with larger companies who have been active for longer and have a bigger reputation...