
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid...


For the vast majority of people out there that are looking to create a website, I can be my horses that most people will...


Online advertising is dominated by pay per click advertising simply because it is one of, if not the, most effective way to promote for a...
There’s no denying that social media is undoubtedly one of the biggest platforms to help promote your brand or business. It also has the...


PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little,...